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Campaign

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Planning Your Campaign

The materials in this section will help you organize a successful campaign. Please remember your organization’s affinity groups and retirees, as well as Leadership Givers and Tocqueville donors, as you plan!

Excerpts from the Campaign Leader’s Guide

2009 Leadership and Tocqueville Challenge Grant
Illinois Tool Works Inc. will double your Leadership or Tocqueville contribution of $1,000 or more.

Overview of the African American/Latino Initiative
Learn about how United Way is leading initiatives to help African American and Latino youth in Metropolitan Chicago.

Campaign Leader and Leadership Giving Chair Guide
Helps you run an inspiring and effective workplace campaign, including best practices, United Way talking points and a sample communications plan.

2009 Solicitors Guide
Provides Solicitors with knowledge they need to ask peers to support United Way, including info about the Solicitor’s role in the employee campaign and talking points about United Way and our role in the community.

Day of Caring Manual
Participating in a United Way Day of Caring volunteer experience is a tremendous way to enhance your campaign while generating goodwill within your organization and the community.

Solicitor Invitation Letter
Use this letter (in Word document format) to inspire volunteers to get involved as a part of your campaign committee.

Solicitor Training
This Power Point, to be used in conjunction with the training Guide, provides a professional, substantive presentation to train Solicitors on United Way and their role in the campaign.

Year-Round Communication Plan
This sample Communication Plan can be used to keep donors informed about how their donations are helping United Way improve lives and strengthen communities year-round.