FACT: One out of three Americans considers a company’s business practices the single most important factor in deciding whether or not to buy a brand. 1
FACT: 80% of consumers feel it’s important for companies to set aside funds for social causes. 2
FACT: 83% of consumers are willing to change their own consumption habits to help make tomorrow’s world a better place.3
FACT: Donors are seriously motivated by a desire to give back to the world, and increasingly seek out employers that allow them to reach out and give back on company time.4
FACT: The long-term reputational benefits outweigh the short-term costs of sustaining (company) levels of giving even when profit and earnings growth slows. 5
FACT: United Way is one of the most well-known and respected organizations in our community and across the nation. The Nonprofit Times named United Way of America President and CEO Brian Gallagher to their Power and Influence Top 50 in 2009, calling United Way a “force for change on a national and local level.”
United Way does what no single organization alone can do.
We bring together leaders from government, corporations, human services and the community to develop innovative solutions to local issues. We are the largest non-governmental health and human service funder in the Chicagoland Area. When it comes to charities, we are one of the most well known and well respected organizations in this region. That’s why we are a trusted and experienced partner with more than 1300 of Chicago’s most successful businesses. We help businesses within every industry sector to build or strengthen their corporate social responsibility program and meet their philanthropic goals.
Our vision for Chicagoland is bold:
- Make sure all families are earning a living income.
- Prepare all children to enter kindergarten ready to learn. Ensure our youth graduate from high school ready for college and a career.
- Guarantee that everyone has access to primary and preventive health services.
A partnership with United Way of Metro Chicago can help you to:
- Provide your employees with opportunities to demonstrate their leadership skills.
- Help them make the greatest difference possible in the community through easily giving of their time and dollars.
- Ensure that your philanthropic efforts are recognized in the mass media and other high visibility communication channels.
- Provide exposure to top business and civic leaders who are involved and dedicated to United Way.
There are many ways to partner with United Way of Metropolitan Chicago:
- Offer your employees volunteer opportunities for individuals or large groups
- Give a generous corporate or personal gift
- Run an employee giving campaign
- Develop young professionals by engaging them in the United Way Young Leaders Society
- Sponsor United Way volunteer events, initiatives or special events
- Participate in the Loaned Executive Program
- Champion United Way advocacy efforts to improve policy in the area of Income, Education and Health
- And much more!
Learn more about HOW YOUR COMPANY CAN MAKE A DIFFERENCE. BY PARTNERING WITH UNITED WAY. Talk to us about HOW UNITED WAY CAN HELP YOUR COMPANY CUSTOMIZE AN ENGAGEMENT STRATEGY THAT WORKS FOR YOU AND YOUR COMMUNITY.
For more information, contact:
Director, Corporate Philanthropy Services
United Way of Metropolitan Chicago
bkaplinsky@uw-mc.org
312.906.2406
[1] Cone Communications,1993/94. [2] Edelman GP global study 2008. [3] Cone/Roper Benchmark Survey on Consumer Awareness and Attitudes Towards Cause Related Marketing. [4] Hewlett, S. (2009, July 21). Boost Performance by Tapping Employees’ Altruism. [5] Cohen, R. (2008, June 10). Bad Times, Good Deeds.
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